Last updated: 07/10/2025

This Privacy Policy describes how BuildYourArcade™ (“we”, “us”, or “our”) collects, uses, and protects your personal data in compliance with:

• the General Data Protection Regulation (GDPR – EU Regulation 2016/679)

• the Italian Personal Data Protection Code (Legislative Decree no. 196/2003, as amended)

• the California Consumer Privacy Act (CCPA)

• and other relevant international privacy laws.

1. Data Controller

Name: BuildYourArcade™

Jurisdiction: Italy

Email: info@buildyourarcade.com

2. Types of Personal Data Collected

We collect the following categories of personal data:

• Identification data: full name, email address

• Transaction data: payment method, transaction ID (via Stripe, PayPal, Mollie Payments)

• Technical data: IP address, browser type, device type, download logs

• Usage data: interaction with our website, analytics data, advertising interactions

3. Legal Bases for Processing

We process your data based on:

• Contractual necessity: to fulfill your orders and provide services

• Consent: for marketing communications (where required)

• Legal obligations: for tax and accounting compliance

• Legitimate interest: fraud prevention, website security, service improvements

4. Purposes of Data Processing

Your data is processed to:

• Complete and manage purchases of digital guides, blueprints, and vinyl skin designs

• Deliver secure download links (via direct delivery or cloud hosting)

• Prevent unauthorized distribution or misuse of files

• Provide customer support and respond to inquiries

• Send newsletters and product updates (if subscribed)

• Improve website functionality and user experience through analytics

5. Third-Party Services

We may share limited data with trusted third parties, including:

Core Services

• Stripe, PayPal, Mollie Payments → payment processing

• Systeme.io → e-commerce and funnel platform

• Google Drive / Cloud Hosting → file delivery

• Meta (Facebook, Instagram), Meta Ads Manager, Meta Pixel → advertising & conversion tracking

• Google Analytics & Google Tag Manager → performance & analytics

• Microsoft Clarity → heatmaps and behavior tracking

• Amazon CloudFront / BunnyCDN → content delivery network (CDN)

Additional Services (if applicable)

• GoDaddy Web Hosting & Email → website hosting and contact email

• Sectigo CodeGuard → backup & security

• Vertigo Media → marketing and advertising

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Ensure proper website functionality

• Analyze usage and engagement

• Display relevant advertising

You can manage cookie preferences in your browser. See our Cookie Policy for more details.

7. Data Retention

We retain your personal data only as long as necessary to:

• Fulfill legal and contractual obligations

• Provide customer support

• Maintain business and accounting records (up to 10 years)

• Retain marketing data until consent is withdrawn

8. International Data Transfers

We comply with GDPR requirements by using:

• Standard Contractual Clauses (SCCs) when necessary

• Adequacy decisions recognized by the European Commission

9. Your Rights under GDPR (EU/EEA & Italy)

If you are in the EU/EEA, you have the right to:

• Access, rectify, or erase your personal data

• Restrict or object to data processing

• Request data portability

• Withdraw consent at any time

Complaints can be filed with:

Garante per la Protezione dei Dati Personali – www.garanteprivacy.it

10. Your Rights under CCPA/CPRA (California, USA)

If you are a California resident, you have the right to:

• Know what data is collected and why

• Request deletion or correction of personal information

• Opt out of sale/sharing of your personal data (we do not sell data)

• Limit use of sensitive personal information

• Be free from discrimination for exercising your rights

11. How to Exercise Your Rights

To exercise any privacy rights, contact us at:

info@buildyourarcade.com

12. Data Security

We use industry-standard security measures including:

• Encrypted payments

• Secure servers

• Continuous monitoring for breaches or unauthorized access

13. Children’s Privacy

Our products are not intended for individuals under 16 (EU) or 13 (US).

We do not knowingly collect data from minors.

14. Business Transfers

In the event of sale, merger, or acquisition, your data may be transferred to the acquiring entity. You will be notified if this affects your rights.

15. Policy Updates

This policy may be updated periodically to reflect changes in law or services.

The revision date above indicates the latest version.

16. Italian Version

This Privacy Policy is also available in Italian to comply with Italian privacy law (D.Lgs. 196/2003 e GDPR).

For Italian residents, the Italian version is the legally binding text.

© 2025 BuildYourArcade™ – All Rights Reserved